For your throat’s sake smoke…

For your throat's sake smoke... - kenningtonrunoff.com

Above is a ghost sign on Brixton Road in South Kennington – but what is the brand of cigarettes that were so good for the throat? And what’s the penultimate word – “THE WORLD’S PREMIER CO***** CIGARETTE”? Whoever comes first with the answers will be rewarded with a free Durning Library postcard – and we all know the real value of those.