The Beefeater Distillery became an ‘experience’ in 2014 and since then the Runoff has been keen to visit. However, we rather balked at the notion of shelling out £16 a head to tour what is in essence a factory, even with the added benefit of getting sozzeled in the end. So when we saw that #beinvauxhall were offering two for one tickets we leapt at the chance. We wrote a little missive about the history of Beefeater in Kennington last year.
The Beefeater experience starts self guided, with a very slick history of the sauce, covering everything from the ‘gin lane’ era of Hogarth and unregulated spirits, to US prohibtion and the rise of the speakeasy. Intertwined are fun little videos about how gin is produced and the propagation of gin distilleries in London over the years.
Our enthusiastic Italian tour guide Maria took over for the second part of the tour and put more depth into the gin making process. In the tasting room we sampled different kinds of gin and the botanicals that give different varieties their unique flavour. This included not only juniper but also orange peel, coriander, tea, licorice, and angelica seed. Our only slight digression was when Maria asked ‘so what does that remind you of’ and your scribe shouted ‘Bombay Sapphire’. Moving on…
The last part of our journey was indeed the most fascinating as we had a very informative tour of the stills and learned more about the distillation process. Maria was also able to verify a long held Kennington urban myth-…..only five people are employed and produce all of the Beefeater gin sent around the globe.
The event ended with a G&T in their tasting room and we left with the best of both worlds – feeling cerebrally enhanced and a bit tipsy. With the added benefit of being able to say to our mates with confidence – ‘yeah, I’m really getting heavy notes of angelica seed here’.
The Be in Vauxhall deal runs at least until the end of the year, and details can be found here. Even if Be in Vauxhall is a faceless marketing company they still seem to know what’s going on, so its fun to have a root around their website if nothing else.
